According to MarketsandMarkets, the global carotenoids market is set to grow from USD 2.5 billion in 2024 to USD 3.4 billion by 2029, driven by a CAGR of 6.3%. This growth highlights an increasing awareness of carotenoids’ health benefits and their versatile applications across food, feed, and nutraceutical sectors. Consumers’ demand for natural, clean-label ingredients has pushed carotenoids to the forefront, especially within the food industry where natural beta-carotene is increasingly used in products such as ice creams, bakery items, and soft drinks.