Shopify is one of the most popular eCommerce platforms due to its versatility and user-friendly interface. It offers a variety of features that can significantly enhance the performance of your online store, making it easier to manage, market, and boost sales. If you’re using Shopify as your website builder, utilizing its built-in tools and third-party apps can lead to substantial growth. In this blog, we’ll explore some critical features you need to maximize sales for your Shopify store.