Hi there, Skiller! Before diving into the marketing secrets of Zomato, let’s revisit its roots. Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chadda, started as a restaurant discovery platform in Gurgaon. Over the years, it has evolved into a global food delivery service, listing millions of restaurants worldwide. Its success is largely due to Zomato digital marketing strategy. The company was among the first to launch in India before expanding internationally. Zomato’s app is a favorite among food lovers, offering a wide range of dishes delivered right to their doorsteps. With the online food delivery market projected to grow by 15.4% annually by 2025, Zomato is poised for even greater success. Its marketing strategy includes targeted Google Ads, active social media engagement, and influencer collaborations. Zomato’s push notifications are particularly popular, often featuring humorous messages that resonate with users.