The New Jersey Consumer Fraud Act, N.J.S.A. 56:8-1 to -109, punishes deception by advertisers or sellers of goods and services with judgments for three times the money or property lost by their victims, and forces them to pay the injured parties’ attorneys’ fees and litigation costs. Most business people are well aware of this law, and steer wide of situations where their business could be the defendant in such a case.